Overview Of Social Media Policy:
- To understand social media approach adopted by HiKinjo
- To comprehend social media marketing strategies.
- To realise the power of tools & techniques used in social media marketing in today’s time.
- To understand how social media marketing & how it affects a business organisation.
- To understand the consumer point of view & the mistakes to avoid while dealing with the consumers
This policy applies to contractors/employees and other individuals who undertake paid or voluntary work on behalf of HiKinjo. The company is committed to make the most of HiKinjo’s social media presence, public relations specifically all social media platforms the company is present on. This policy aims to maintain a respectable online reputation and protect intellectual properties.
The following online Social Media principles have been developed to help empower our associates, to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our services/app.
As a contractor and representative of HiKinjo, you are expected to demonstrate the following practices, appropriate etiquette on social media, including but not limited to the following:
- Be respectful to all
- No hate speech
- Contractors/Employees are not to publish, post or release any information that is considered confidential
- If contractors find encounter a situation while using social media that threatens to become antagonistic, contractors should disengage from the dialogue in a polite manner and seek the advice of HiKinjo Social Media Representative.
- Contractors should get appropriate permission before you refer to or post images of current or former employees, members, vendors or suppliers. Additionally, contractors should get appropriate permission to use a third party's copyrights, copyrighted material, trademarks, service marks or other intellectual property
- Subject to applicable law, after‐hours online activity that violates HiKinjo or any other company policy may subject an contract to disciplinary action or termination.
The Company strongly values the online social media community, and we expect the same commitment from all Company representatives – including Company associates, and associates of our agencies, vendors and suppliers(including contractors/agencies). Any deviation from these commitments may be subject to disciplinary review or other appropriate action.
The below are the Core Values of HiKinjo in the Online Social Media Community
- Transparency in every social media engagement. The Company does not condone manipulating the social media flow by creating “fake” destinations and posts designed to mislead followers and control a conversation. The Website or other online destination that is ultimately controlled by the Company must make that fact known to users and must be authorised according to applicable internal protocols in order to track and monitor the Company’s online presence. We also require bloggers and social media influencers to disclose to their readers when we’re associating with them, whether by providing them with product samples or hosting them at Company events, and we need to monitor whether they are complying with this requirement.
- Protection of our consumers’ privacy. This means that we should be conscientious regarding any Personally Identifiable Information (PII) that we collect, including how we collect, store, use, or share that PII, all of which should be done pursuant to applicable Privacy Policies, laws and IT policies.
- Responsibility in our use of technology. We will not use or align the Company with any organisations or Web sites that deploy the use of excessive tracking software, adware, malware or spyware.
- Utilisation of best practices, listening to the online community, and compliance with applicable regulations to ensure that these Online Social Media Principles remain current and reflect the most up‐ to‐date and appropriate standards of behaviour.
Our Expectations for Online Representatives
Just as with traditional media, we have an opportunity – and a responsibility – to effectively manage the Company’s reputation online and to selectively engage and participate in the thousands of online conversations that mention us every day. The following 10 principles guide how our Certified Online Representative should represent the Company in an online, official capacity when they are speaking “on behalf of the Company:”
- Be Certified in the Social Media Certification Program. All associates who wish to officially represent the Company online must complete the Social Media Certification Program prior to beginning or continuing these activities.
- Follow our Code of Business Conduct and all other Company policies. Our Code of Business Conduct provides the foundation for these Online Social Media Principles: “As a representative of HiKinjo, you must act with honesty and integrity in all matters.” This commitment is true for all forms of social media. In addition, several other policies govern your behaviour as HiKinjo’s Social Media Representative on the online social media space, including the Information Protection Policy.
- Be mindful that you are representing the Company. As the Company Social Media representative, it is important that your posts convey the same positive, optimistic spirit that the Company instils in all of its communications. Be respectful of all individuals, races, religions and cultures; how you conduct yourself in the online social media space not only reflects on you – it is a direct reflection on the Company.
- Fully disclose your affiliation with the Company. The Company requires all representatives who are communicating on behalf of the Company to always disclose their name and their affiliation. It is never acceptable to use aliases or otherwise deceive people. State your relationship with the Company from the outset, e.g., “Hi, I’m John and I work for HiKinjo Company….” This disclosure is equally important for any agency/vendor/partner/third party who is representing the Company online. They must disclose that they work “with The HiKinjo Company.”
- Keep records. It is critical that we keep records of our interactions in the online social media space and monitor the activities of those with whom we engage in certain circumstances such as outreach. Because online conversations are often fleeting and immediate, it is important for you to keep track of them when you’re officially representing the Company. Remember that online Company statements can be held to the same legal standards as traditional media communications. Keep records of any online dialogue pertaining to the Company and send a copy to email@example.com
- When in doubt, do not post. Representatives are personally responsible for their words and actions, wherever they are. As online representative, you must ensure that your posts are completely accurate and not misleading, and that they do not reveal non‐public information of the Company. Exercise sound judgment and common sense, and if there is any doubt, DO NOT POST IT. In any circumstance in which you are uncertain about how to respond to a post, send the link to firstname.lastname@example.org.
- Give credit where credit is due and don’t violate others’ rights. DO NOT claim authorship of something that is not yours. If you are using another party’s content, make certain that they are credited for it in your post and that they approve of you utilizing their content. Do not use the copyrights, trademarks, publicity rights, or other rights of others without the necessary permissions of the rightsholder(s).
- Be responsible to your work. The Company understands that representatives engage in online social media activities at work for legitimate purposes and that these activities may be helpful for Company affairs. However, the Company encourages all associates to exercise sound judgment and common sense to prevent online social media sites from becoming a distraction at work.
- Remember that your local posts can have global significance. The way that you answer an online question might be accurate in some parts of the world, but inaccurate (or even illegal) in others. Keep that “worldview” in mind when you are participating in online conversations.
- Know that the Internet is permanent. Once information is published online, it is essentially part of a permanent record, even if you “remove/delete” it later or attempt to make it anonymous. If your complete thought, along with its context, cannot be squeezed into a character‐restricted space (such as Instagram), provide a link to an online space where the message can be expressed completely and accurately.
HiKinjo’s Expectations for Representatives Personal Behaviour on HiKinjo’s Online Social Media Platforms
There’s a big difference in speaking “on behalf of the Company” and speaking “about” the Company. This set of 5 principles refers to the company’s online activities where you might refer to HiKinjo.
- Adhere to the Code of Business Conduct and other applicable policies. All Company associates, from the Founder to every intern, are subject to the Company’s Code of Business Conduct in every public setting. In addition, other policies, including the Information Protection Policy govern associates’ behaviour with respect to the disclosure of information; these policies are applicable to your personal activities online.
- Be a “scout” for compliments and criticism. Even if you are not an official online representative of the Company, you are one of our most vital assets for monitoring the social media landscape. If you come across positive or negative remarks about the Company or its brands online that you believe are important, consider sharing them by forwarding them to email@example.com
- Let the subject matter experts respond to negative posts. You may come across negative or disparaging posts about the Company or its brands, or see third parties trying to spark negative conversations. Unless you are a certified online representative, avoid the temptation to react yourself. Pass the post(s) along to our official in‐market representative who are trained to address such comments, at firstname.lastname@example.org
- Be conscious when mixing your business and personal lives. Online, your personal and business personas are likely to intersect. The Company respects the free speech rights of all of its employees, but remember, NEVER to disclose non‐public information of the Company (including confidential information), and be aware that taking public positions online that are counter to the Company’s interests might cause conflict.
CONSEQUENCE OF BREACH
Breach in this policy as a volunteer or contractor/Representative of Hikinjo, will result in termination of contract or appropriate disciplinary as deemed fit.